Outdoor Company Brand Book & Marketing Materials
A branding system for an outdoor-focused company, developed to create consistency across identity guidelines, campaign assets, and marketing touchpoints.
View Brand Book
Overview
The project is being shaped as a flexible brand system rather than a one-off visual. The current work focuses on tone, layout consistency, and how the identity scales across print and digital pieces.
Timeline
The timeline began with rough planning and visual research before moving into the brand book structure. This stage helped organize the order of identity decisions, from logo direction and tone to how the system would later appear across marketing materials.
System
The brand book is being structured to clarify logo use, color behavior, typography, and visual rules so future campaign pieces remain consistent.
Application
The supporting marketing material is being designed to show how the brand shifts across different deliverables while keeping one recognizable voice.
Additional Images
